The New FUSO Design Identity: Modern, Tough & Instantly Recognizable

Story by Ezad Alfuso

I’ve seen the new FUSO trucks on the road countless times, and there’s one thing I love:
you can spot them immediately — even from a distance.

That’s not luck.
That’s the new FUSO design identity at work.
A modern, bold, professional look shared across the Canter, Fighter, and Super Great.
One family. One identity. One statement on the road.

1. V-Shape Front Fascia

A strong, confident V-shaped front you instantly recognise.
Why it matters: Your truck looks capable and professional — perfect for businesses that want presence.

2. Corner Panel Edge Lines

Sharp corner lines give the cab a sculpted, premium look.
Why it matters: Wider, stronger appearance that stands out in traffic or industrial areas.

3. FUSO Emblem Above the Grille

The FUSO name sits boldly above the grille.
Why it matters: Instant brand recognition from far away — people know it’s a FUSO before they even see the details.

4. The Iconic Three-Diamond Logo

Placed inside the grille, proud and unmistakable.
Why it matters: A symbol backed by 60 years of proven reliability.

Modern Meets Tough

The new design identity blends:

🚩Modern styling → clean, contemporary lines

🚩Tough proportions → strong stance, built-for-work look

This is a truck that looks as dependable as it performs.

Shared DNA Across All FUSO Models

Whether it’s:

🚩FUSO Canter (light-duty)

🚩FUSO Fighter (medium-duty)

🚩FUSO Super Great (heavy-duty)

…they all share the same design language.

For your business:
✔ Consistent, professional fleet appearance
✔ Stronger branding
✔ Better customer perception

Design With Real Benefits

Better Aerodynamics

🚩Smoother airflow

🚩Lower drag

🚩Improved fuel efficiency

Better Visibility

🚩Larger windshield

🚩Better sight lines

🚩Safer driving in busy Malaysian roads

Enhanced Durability

🚩Stronger paint processes

🚩Anti-corrosion treatment

🚩Longer-lasting cab condition

Your Business Image Gets a Boost

With your company logo on a modern FUSO, you get:
✔ A professional, updated look
✔ A truck that signals reliability
✔ A brand connected to Daimler-Mercedes engineering
✔ Strong road presence customers notice

Your truck becomes your moving business card — and a powerful one.